F & I Sales Process Evolves – One Local Success Story!

I visited Beaverton Toyota prior to Christmas to meet with the Director of Human Resources about our 2016 plans for their 401k that we manage for them.  After the meeting, I visited with some employees I was acquainted with and then I saw an employee in the main showroom.  I introduced myself as the investment fiduciary that operates their 401k plan.

Our conversation provided some great insight into the evolving process of improving F & I sales and improving overall revenue ...

Continue Reading →
0

Electronic F & I Leads to Higher Customer Satisfaction and Increased Referrals

A recent survey of 500 new car buyers by F&I Express and Make My Deal found that an electronic F&I process sharply increases customer satisfaction with the purchasing process and the probability of referring the dealership to friends and family.

The good news is that there is a lot of opportunity in this area as only 100 of the 500 respondents replied that there was any electronic component to the sales process so there are a lot ...

Continue Reading →
0

Can Equity Mining Drive 40% of Your Sales?

Equity mining software enables dealerships to identify past store customers who are in a position to replace their current vehicle with a newer model for about the same monthly payment by looking at several data points in the dealer’s database such as estimated equity in a car, new factory incentives, residual values, interest rates, etc.

In a recent story on Automotive News Brian Benstock, General Manager of Paragon Honda in Woodside ...

Continue Reading →
0

Social Media Strategy for Auto Dealers

The Schomp Automotive Group located in suburban Denver has executed a very thoughtful strategy for social media where they not only create their own unique content on Facebook, Instagram, Google + and Pinterest but have also been able to leverage the social media efforts their business and non-profit partners.   

I am not certain that WHAT they are doing is markedly different from what other dealers are doing, rather their strategy of how ...

Continue Reading →
0

Cell Phone Photos Double Extended Warranty Sales?

There was a recent article on Automotive News that I thought was worth sharing.

“At Buick Store, Service Lane Provides Visuals to Better Sell F&I Products”

Aaron Logan works for Bob Brown Buick GMC as the F & I Manager in their Buick store.

While he has been in F&I for 17 years, in the last six weeks he has nearly doubled his extended service contract sales from a year ago by employing a very clever strategy.

According to the story, Aaron ...

Continue Reading →
0